Signs That Make a Difference: Decorating Your Business With Signs

Unconventional Signage Options for Colleges and Universities

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The higher education sector is experiencing increased competition like never before. Colleges and universities are doing whatever it takes to attract new admissions. Therefore, branding and signage have become critical objectives for these institutions. However, marketing assistants are struggling with traditional signage techniques, which cannot create the desired market differentiation. Well, if you work in a marketing or communications department in a college or university, this article is for you. It highlights creative signage options you can adopt to gain the desired competitive edge.…

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Going Through a Rebrand? Don't Forget New Signs

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There’s a lot to think about when going through a company rebrand, so make sure you don’t forget to plan for new signs. If you own a street-facing premises, then a sign is your way of communicating with every person who walks by—don’t let them see an out-dated sign which doesn’t represent your company as well as it could. Corporate signs inside your building are equally as important in giving the right impression to visitors.…

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Reasons to Consider Neon Signs To Advertise Your Business

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One crucial aspect of running a business is ensuring potential customers are aware of your products and services. However, conventional advertising techniques such as using television and print media can be expensive for new businesses. If your organization relies heavily on foot traffic outside your business premises, you should consider investing in neon signs to advertise your business for you. These signs are ideal for any type of business, whether large or small.…

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