Signs That Make a Difference: Decorating Your Business With Signs

You Need Banner Advertising

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It’s a fact that, although more and more people are using the internet, internet penetration is far from universal. It’s also fact that people, perhaps as a reaction to the deluge of marketing messages and information that they receive online, have developed online ad blindness. These two things can only lead to the conclusion that internet marketing — although definitely effective — cannot be left to stand on its own. If you rely exclusively on internet marketing, you’re going to miss making an impression on the people who do not go online and people who are blind to online ads.…

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Unconventional Signage Options for Colleges and Universities

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The higher education sector is experiencing increased competition like never before. Colleges and universities are doing whatever it takes to attract new admissions. Therefore, branding and signage have become critical objectives for these institutions. However, marketing assistants are struggling with traditional signage techniques, which cannot create the desired market differentiation. Well, if you work in a marketing or communications department in a college or university, this article is for you. It highlights creative signage options you can adopt to gain the desired competitive edge.…

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Going Through a Rebrand? Don't Forget New Signs

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There’s a lot to think about when going through a company rebrand, so make sure you don’t forget to plan for new signs. If you own a street-facing premises, then a sign is your way of communicating with every person who walks by—don’t let them see an out-dated sign which doesn’t represent your company as well as it could. Corporate signs inside your building are equally as important in giving the right impression to visitors.…

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